Project: Brand Identity
Industry: Surrogacy
Parenthood is a journey of a lifetime and happens differently for everyone. And, for some couples, surrogacy is the only way for them to have a family of their own. That's where USA Surrogacy comes in to help and advise intended parents and connect with a reputable surrogate. USA Surrogacy is there throughout the process from beginning the legal paperwork to doctor visits to the birth of their new baby.
The brand for USA Surrogacy is not just about a process, but rather a journey. That journey looks different for every couple. It was important to focus on the joy of parenthood along with qualified resources to help guide the process from start to finish. The mobile in the logo represents the different paths each couple chooses, but with the same goal in mind of starting a family.