Project: Publication Design & Layout
Industry: Financial
IQ Trends provides investors the research, analysis and tools to identify high-quality, blue-chip stocks and to know when they offer good value--information needed to make informed buy, sell and hold decisions. Since 1966, IQT has been identifying and analyzing the top 300 dividend-paying stocks and publishing detailed statistical information twice a month, categorizing the stocks with Buy, Sell, Hold, and Ignore recommendations.
The twice-monthly publication, once just a grouping of excel charts and spreadsheets, is now a 20-page full-color publication distributed both electronically and in print version to thousands of subscribers nationwide. The publication has expanded to include articles, upcoming events and special topic zoom calls for subscribers.
Subscribers are sensitive to not wanting to "hunt" for their favorite features in each issue. It was important for the flow of the information to be consistent in the new format.
Always Ask Subscribers
The publication makes sure to reach out to subscribers on a regular basis for feedback and suggestions. The loyal group is always happy to give feedback and pleased to often see their suggestions implemented.
"I am a gear-head stock market geek who is really good at what I do, but I don’t have a creative bone in my body. I love my site because Alaina listened to what I wanted to accomplish and she created a vision that was above and beyond my wildest expectations. Alaina is masterful at combining imagery and marketing into the site that is tasteful and appealing yet completely in line with the culture of my company. I couldn’t be more pleased."