Project: Brand Identity
Industry: Financial
I've worked with a lot of financial and investment firms over the past few years. And it never ceases to amaze me how different each one is. Although product and service offerings may be the same, target audiences, office locations, product focuses, and overall personality of the company is very different.
Metaphorically, lighthouses represent navigation through life’s challenges and difficult times. Life can sometimes feel like stormy waters as we try to find our footing during challenging situations.
Lighthouses symbolize the importance of staying on course, making informed decisions, and finding our way during darkness or uncertainty. They inspire us to rise above tough circumstances, providing security and solace as we face life’s trials. It is the lighhouse symbol that was chosen to represent the steady guidance of the San Diego based firm. The lighthouse symbol in the logo was drawn from a local San Diego lighthouse located in Point Loma.
Founded in 1996, the firm has a strong track record of serving those who serve others. Their client groups focus in the healthcare, utility and government industries.
